GoGreen in Portland
New Tech
Transforming transportation by encouraging people for more sustainable options with incentives and technology
Sustainability plays a crucial role in everyone’s life. It affects everyone directly, and most of the time, only a few people care about it and understand that even a small gesture can have a tremendous effect on everyone’s lives. It is one of the core missions of Ubiwhere to make the world more sustainable. For that to happen, we need societal, environmental and behavioural changes. We aim to help people understand the impact of small gestures on their communities through technology.
In June 2021, Ubiwhere received funding from the NGI Explorers to develop and demonstrate the GoGreen solution in the City of Portland, together with URBAN.SYSTEMS. The NGI Explorers Program sponsors immersive missions to the United States for Top European Internet researchers and innovators. The program seeks to empower these change-makers to position Europe into the powerhouse of the Next Generation Internet.
Under this programme, Ubiwhere is developing the GoGreen solution that consists of a digital rewarding mechanism based on Blockchain technology, making use of open standards (GTFS, DATEX-II) and open APIs for easy data exchange and integration with existing or third-party applications. The aim is to create awareness about greenhouse gases (GHG) emissions and encourage people to use the most sustainable means through incentives and by validating their choices using the GoGreen application.
