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Website & App - Mercado do Bolhão

Telco

Mercado do Bolhão with a new digital presence at the service of tradition and innovation

In partnership with Ubiwhere and GO Porto, a new website and mobile application were developed for the iconic Mercado do Bolhão.

The main objective of this project was to consolidate the Market’s digital presence, addressing the challenges of digital transition and the demands of multichannel communication, while preserving the identity, authenticity and historical value that define it.

 

 

The solution developed by Ubiwhere focused on creating a modern digital platform to strengthen the connection among Mercado do Bolhão, its traders, and the public. The new website was designed with an intuitive, accessible structure that integrates detailed information on traders, events, opening hours, and stall locations, making navigation easier for visitors and customers. A mobile application was also developed and launched to deepen user engagement. The app includes features such as event and promotional campaign notifications, internal navigation tools to locate stalls, and exclusive content for registered users, all of which promote a closer, more personalised, and engaging experience.

 

The combination of these two platforms enhanced Mercado do Bolhão’s visibility, fostered new promotional and interaction dynamics, and created opportunities for innovation, contributing to greater audience loyalty and stronger purchase commitment.

 

The development of Mercado do Bolhão’s website and mobile application by Ubiwhere represents a decisive step in modernising its communication and reinforcing its identity as a cultural and commercial landmark of the city of Porto.

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